A message to our community, friends, and family:

Our hearts are with those currently fighting against injustice and inequality. Sahara Rose’s core value is to stand up for what is right and spread compassion against racism.  Ikram Elharti, our founder, having been born and raised in Morocco, Africa can relate to and understand how injustice and systemic discrimination can affect people’s lives.

Our brand’s mission aims to support minorities and diversity regardless of gender or race.

We believe in humanity, equality, and human rights. We stand with the Black Lives Matter movement and want to help elevate the voices of those affected by racism, and injustice.

We see you and want to support you.

In an expression of support and solidarity, we will be donating 10% of our online sales for the month of June to the NAACP Legal Defense and Educational Fund. A nonprofit organization fighting for racial justice and defending civil rights in America.

Now is a time for self-reflection, listening, educating, and supporting.